I want variety. I want choices. I look for what makes me smile.
I like finding design label exclusives in different stores.
- If I pick up a shoe or garment, the designer got my attention.
- If I try on the same shoe or garment, the product development team got my attention.
- If I purchase, the technical design, quality assurance and production teams got my attention.
The designer may be the lead actor, yet the development teams are the supporting actors.
I liken the teams together as the perfect cast ensemble; a musical production that brings an audience night after night.
There have been times when a tv show or musical production cast change leads to a change in the cast chemistry.
In the fashion industry, a change in an apparel label’s design/development team, its design focus, its sizing and even production facilities, customer loyalty can be lost.
I respect labels that keep their customers loyal, and integrity in place.
The style may not be my taste. However, I appreciate the intention, commitment and vision.
Let’s keep getting the customer’s attention.