Color is influential. It grabs my attention and in that instant possesses me.
I enter a store drawn in by the clothing colors.
I remember logos, brands, packaging and sport teams by color.
I learn from color.
Color is Persuasive. Emotional. Passionate. Memorable.
I successfully exhibited a women’s clothing collection I designed, in Japan. The designs created interest and orders.
All but one color was welcomed, requested and purchased.
The unwanted color…a misstep in researching every cultural color way.
Another lesson in knowing what the customer wants.